When Google released Google Analytics, they allowed webmasters to use near-enterprise level analytics for free. However, there are a lot of things you need to tinker with in order to get some of the data you need from it. So, here’s my list of 10 things you really should be doing to get the most out of GA.

It’s no accident that we use such language-based terms to describe effective design on the web. The web is all about communication—from the position of a navigation element to the size and shape of a button, every detail furthers the conversation. So how is it that the very foundation of the web, written text, has taken a strategic back seat to design?